Digital Tempus Webinar Series: The Impact of Product Lifecycles on Planning
September 22, 2011 at 11am EST

Does your planning organization struggle to deal with the demand dynamics of new product introductions and end-of-life items? Do your planners understand the six typical stages of market and product lifecycles, and how demand patterns and accuracy can change during each stage? Companies typically apply a one-size-fits-all approach to forecasting, planning and measuring performance across their product, customer, and market portfolios, with the impact of lifecycles not fully accounted for in the process. What’s required is an understanding of the way demand curves change over time, and a structured, segmented approach to planning that accounts for lifecycle stages and demand dynamics.

Join Paul Strzelec, CEO of Digital Tempus, as he shares valuable insights from our in-depth work helping companies to understand demand dynamics and apply targeted approaches to achieve step-change improvements in planning capabilities and performance.

In this time together, Paul will:

• Share our perspective on why companies struggle to deal with lifecycle-related demand dynamics and their impact on planning.
• Present facts about new product introductions and the planning challenges they represent.
• Discuss the six typical stages of market and product lifecycles and how demand patterns often change during each stage.
• Review why demand dynamics, patterns and lifecycle stages need to be accounted for when measuring forecast performance, and when comparing metrics across companies or different segments of a company’s product/customer/market portfolio.
• Share insights on a structured approach to effectively incorporate lifecycles into your company’s planning capabilities.

Connect with Digital Tempus to help establish a path forward on how to advance the portfolio and planning competencies required to perform effectively in a demand-driven world.

To register for the webinar, please click here.

To view past events from the Digital Tempus Webinar Series, click here. Account login is required.